Casa Luma
A brand identity and reservation-ready website for an olive-oil-themed restaurant group, built to feel as warm as the food itself.
The Challenge
Casa Luma had three locations and a loyal following, but no consistent brand identity — each restaurant used different signage, menus and colours. Their booking process relied entirely on phone calls, which meant missed reservations outside business hours.
The Approach
We built a unified brand identity rooted in the group's olive-oil heritage — warm ochres, hand-drawn botanical details, and a typeface pairing that feels both rustic and considered. On the web, we designed a single-page experience that leads guests from story to menu to table, ending in a built-in reservation flow.
The Result
All three locations now share one consistent identity across signage, menus and digital touchpoints. Online reservations account for a significant share of new bookings, and the group has since used the same visual system for two seasonal menu launches.