Meridian Finance
A dashboard interface and corporate website for a fintech startup, designed to make complex data feel simple and trustworthy.
The Challenge
Meridian Finance had a working product but a dashboard that overwhelmed new users with data, and a marketing site that failed to convey the trust a financial product needs. Investor demos were relying on the founder walking people through the interface live.
The Approach
We rebuilt the dashboard around a clear information hierarchy — progressive disclosure of detail, a restrained colour system, and consistent data visualisation patterns. The corporate website was redesigned around clarity and proof: plain-language explanations, credentials, and a straightforward path to a demo request.
The Result
New users reached their first meaningful action in the dashboard significantly faster, and the marketing site now supports investor conversations without a live walkthrough. Meridian has since expanded the design system to their mobile app.